Page 8 - It’s a Man’s World Visual ^0 Merchandizing Guide (1)_Neat
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A VISUAL MERCHANDIZING GUIDE
Each salon is different in size, design, aesthetic and layout, but all salons can achieve great
results.
■ Planning, start with the product selection, seasonal theme or story. What products do you
want to highlight? Keep the product assortment simple and focused for maximum impact.
■ Create a focal point that will draw a customer to your display.
A focal point helps direct the guest’s eye and communicate the big idea.
■ Remember the triangular principle. Products always look good when there are balanced highs
and lows within the display.
■ Utilize various props to enhance your display but remember it still needs to remain easy for
clients to select the products for purchase.
■ The product should always be the focus of every display.
