Page 4 - It’s a Man’s World Visual ^0 Merchandizing Guide (1)_Neat
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T HE M E N’ S W O R LD I S
CHA NG I NG
OPPORTUNITIES
• The Male Haircare business is growing index 107 Globally
• In next 5 years, is forecast to grow by +11%.
• Barbershops are benefitting most from the trend with a
penetration index 103 in 2017.
• Men = 35% of unisex salons revenue. However male services and over
the counter sales revenues are declining.
Men are leaving salons for barbershops
Do you want to be part of this growth story?
