Page 7 - It’s a Man’s World Visual ^0 Merchandizing Guide (1)_Neat
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The Client Experience
A BRANDING + VISUAL MERCHANDISING GUIDE
The Male Client Experience can be broken down into key areas within the salon.
Each key area supports the overall brand message while highlighting promotions, products or
services.
The key areas include:
■ The Windows ■ The Reception Desk
■ The Stylist Station ■ The Retail Area
■ The Salon Spa ■ The Special Display Area
Part of ensuring a prestige client experience is to walk through your space with the eyes of the client.
Why?
■ Ensure you are looking at your salon from the clients point of view.
■ Take a proactive approach to correcting problems in areas that are client-facing.
■ Drive sales by ensuring that premium displays and key area presentations reflects the brand.
