Page 6 - It’s a Man’s World Visual ^0 Merchandizing Guide (1)_Neat
P. 6
Make the TITLE (which is the
whole reason behind this
EM PO W ER Y OUR S AL ON - Brochure) SHOUT OUT AS A
CALL TO ACTION
C R EA T E A M AN ’ S EN VI R ON M EN T
• Externally - The salon needs to attract his attention, think visuals, give him the ability to
look in & see a MEN ONLY ZONE
• Reception – Train the team to be quick and attentive to male guests to avoid awkwardness.
Utilize this area for impulse purchases.
• Waiting Area – Have male magazines, ipads and male orientated marketing materials
visible, so its not so feminine.
• Service Offerings – Have available a selection of complimentary cold beer, lagers and spirits.
Keep all the text but make it a “Click to Reveal”
for each bullet.
