Page 15 - ProgrammaticDisplay LSM WL
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Behavioral targeting




































                                                            Data Collection                                                   Modeling and Inferences



                                         Visits specific content sites, search related content,                                      Elect ronics Shopper:
                                         check email, read consumer reviews, downloaded                               Sports Content Sites, Healthy Living, Consumer
                                             music, browsed photos, checked loan rates,                             Electronics Reviews, Searches for Specific Brands
                                         checked car insurance rates, checked email, social                                          of TV & Home Theatre
                                         profiles, shopped for specific products or services
                                                                                                                                    Real Est at e Int ender:
                                                                                                                     Yoga Content Sites, Gluten Free Foods, Checked
                                                                                                                    Mortgage Rates, Researched Available Real Estate
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