Page 16 - ProgrammaticDisplay LSM WL
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Behavioral targeting




































 Data Collection              Modeling and Inferences



 Visits specific content sites, search related content,  Elect ronics Shopper:
 check email, read consumer reviews, downloaded  Sports Content Sites, Healthy Living, Consumer
 music, browsed photos, checked loan rates,  Electronics Reviews, Searches for Specific Brands
 checked car insurance rates, checked email, social  of TV & Home Theatre
 profiles, shopped for specific products or services
                                    Real Est at e Int ender:
                     Yoga Content Sites, Gluten Free Foods, Checked
                    Mortgage Rates, Researched Available Real Estate
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