Page 17 - ProgrammaticDisplay LSM WL
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Modeling & Inferences








                              Johnny is an “Aut o Int ender”



                              Johnny has been actively searching for a new car.


                              He’s done google searches, checked interest rates

                              on car loans, and read about the latest consumer


                              reports on various automobiles.



                              Jill is a “Travel Int ender”



                              Jill has been looking for her next vacation spot by

                              doing research on all inclusive vacations in Mexico


                              or the Caribbean. She has been reading blogs

                              related to travel and looking at new clothes to take


                              on the trip with her.
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