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What is SEO?
Search Engine Optimization (SEO) is the process of improvinga business’performance online, drivingnew business and expanding
brand awareness, by increasing the organicranking position, site traffic, and conversionnumbers via relevant keywords.
Site Health Contextual Understanding
• A business’website is home base for digital marketing. • Search engines require a strong understanding of the business (e.g. what
products / services are vs. are not provided).
• Unhealthy or outdated websites can negatively impact SEO, but also
• Content creation, on-site and off-siteoptimizations, and technical
performance in other marketing channels.
implementations are primary tactics to provide this understanding.
• Supporting a site’s foundation often comes in the form of more • GOAL: For these implementations to result in showing up for more relevant things
technical projects designed to realign with search engine best people are searching for to ultimately drive more qualified traffic andconversion.
practice.
