Page 6 - SEO LMS WL
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SEO vs. SEM (Paid Ads)
SEM, or paid ads, arethe listings showing up towards the top ofthe SERPs above Googlemaps, the local 3-pack, and natural listings.
Q: Don’t people just clickthe top option?
A: …yes and no
• Less than 10% of clicks are paid.
• 41.45% click go to organic results.
• Almost 49% are zero-click searches
• Zero-Click Searches are enhanced search results that
satisfy search intent without a click occurring.
• Fueled by organic SEO efforts.
Source
