Page 7 - SEO LMS WL
P. 7
Capabilities of SEO
Organic SearchEngineOptimization isthe strategy of optimizingyour website for
on-site and off-site factors,increasing your ability to show up in searchesfor relevant
keywords.
Increasing the visibility of your website for relevant terms results in increased page
traffic and conversion while drivingbetter qualified leads.
Local Search Engine Optimizationis the strategy of optimizing your listings
through a number of techniques, increasing your ability tobe seen on mobile devices,
tablets and desktops usingmaps.
This increases your ability to be found on mapswhen users are searching for services
your business offers, resulting inincreased foot traffic and visibility for geo-modified
/ geo-implied search terms.
