Page 24 - The 10 Most Innovative Startups in Travel 2019
P. 24

Strategy of Spreading Awareness      group sizes for a safe and great     interest, experience and personal
        We are not bothered much about       experience, allowing us to reduce    expertise lay. I am still inspired
                                             our footprint. Without sounding
                                                                                  when I think of new regions that
        the competition out there. We        elitist, I really think Himalayas    we have not ventured into and the
        concentrate on improving our work    is not for the masses. Not until     prospect of crafting a trip that will
        and offering the best experience     they learn to respect the areas into   showcase the best of the region for
        possible for our guests. I think as   which they venture.                 our prospective guests. We seek
        long as we are focused on getting                                         raw and authentic experiences
        our own act right and having fun in  We are also constantly spreading     which add so much to a person’s
        the process, we should be able to    awareness through our blogs,         perspective about life. We are in
        flourish.                            newsletters and social media         this field to become better humans
        One strategy we are trying is        channels about the importance of     ourselves and help a lot of other
        spreading awareness of the           treading light in the mountains. We   guests with unique experiences that
        Himalaya and treks through talks,    have already messed up our cities,   are bound to have a lasting impact.
        and sharing high quality and         let’s not defile the biggest and     We are inspired by the prospect of
        engaging content from our previous   proudest natural asset our country   the all the positive impact we can
        trips.                               has - the Himalaya.                  create in our guests’ lives and the
        Trying to Make a Difference          We are actively coming up with       mountain communities we interact
                                             innovative theme based travel to
                                                                                  with.
        We are consciously trying not to be  cater to different interest groups.
        pulled into the price war of selling   The Inside Story                   I think this is a great industry to
        cheap packages to lure the price                                          be in, something which challenges
        sensitive segment of the audience.   I have personally been in the        you, helps you travel, stay healthy
        We have decided that we will         adventure travel space for a long    in the mind and body, meet a
        remain boutique and only target      time. It was natural for me to       lot of new people from different
        guests who are looking for smaller   get into the same area where my      cultures and backgrounds and

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