Page 27 - The 10 Most Innovative Startups in Travel 2019

trips or even tour on their own. They make the bulk
of the market. Given the technology is right with
the age group at the discussion, it’s easy for one to
conclude there is no way bypassing tech in travel.
“An adult has to use his mobile phone for at least
one booking on the trip”. Unless one is completely
spontaneous or a hippie, the internet is your friend
while on the road.

Social Media and Internet

Social media and the internet had to play its
part. The most obvious fact being, the internet is
needed for all these techs to work. A non-relative
subject became more and more a subsidiary for
the online travel space has become a market of its
own. Today, apart from TV ads forcing you to take
the Buy one get one offer for hotel rooms even if
there is no absolute need, Social media content and
Travel blogs give the most authentic, subtle hints to
take that next trip. Brands including OTAs, Hotels
and even airlines use influencers and bloggers for
their luscious and alluring content and subtle brand
placement in the same has made more people pack
their bags than ever. There is no exact number but
the number of people getting ‘influenced’ for good
to travel has reached to a great extent.

The technology was invented to be the
augmentation. Tech into anything makes lives
easier. Augmentation of technology has changed
and influencing everyone even remotely concerned
about travel. It has made everything faster and
slowly but surely, we are positive that the travel
and tourism industry will be made everything
technology and robots, perhaps.

place once, there is no way of knowing
‘authentic’ experiences. Technology
builds the bridge here. Social media
and travel blogging websites are the
number one source for researching the
places you are about to travel to. The
percentage of travellers aged 18-50,
getting a go, in general, is upwards
of 60%. These are the main catch of
the sea, the ones who are able, fund