Page 23 - The 10 Most Innovative Startups in Travel 2019
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• Founded in: 2016
                                                                                   • Founding Members:
        impressionable age I was strongly    genuine concern to keep our           Vishwas B. Raj
        influenced by the mountains and      outdoors pristine. There are a
        the initial seeds were sown. I       lot of companies out there who        • Office Locations: Bangalore
        continued organizing smaller trips   are very commercially driven          (12 months) and Leh(seasonal
        for school friends as I grew.        and tend to take huge groups of       office - 4 months)
        After my graduation in Engineering   people into the mountain. This is     • Company Strength: 3 (We hire
                                             crass commercialization of one
        from Bangalore, I worked in the      of our biggest natural assets - The   part time workers and interns on
        corporate for about 2.5 years. I did   Himalaya. Rampant groups and        contract basis)
        long hours and worked pretty hard.   big numbers, is already affecting     • Total Funding: Self Funded
        It was one of those countless days   these fragile eco-sensitive areas.
        spent travelling up and down to      There is a strong need to curb        and Loans from friends/
        Electronic city and sitting for hours   down on this practice.             family
        in front of the computer screen                                            • Website: https://
        that I realized, I needed a drastic   Next challenge is on price wars,     adventuresindbad.com/
        change. That was my moment           which has mainly risen due to
        of epiphany and decided to look      some companies running huge
        inwards and seek and pursue what     volumes. On the internet it is
        I truly enjoyed doing. The answer    difficult for the average guest to   b. Most of our mountain crew is
        lay in the outdoors, the mountains   realize what is on offer. They are   highly experienced and versatile
        and travel. I took the plunge.       gullible and in a price sensitive   having worked across many regions
                                                                                 in the Himalaya. We have given a
        Since 2008, I have been in the       market they tend towards            lot of importance to hiring skilled
                                             companies selling cheap trips
        adventure industry full time and     without realizing that the quality   and empathetic crew who are better
        have worked with top adventure       of delivery and their personal      prepared to take good care, prevent
        travel outfits based out of Ladakh   experience takes a big hit.         any untoward incidents and respond
        and Rishikesh.                                                           better in crisis situations.
        For the initial 5 years, I was       There is also an exodus of under    c. Our food is a delight on trips and
        more into whitewater rafting and     qualified people with limited       we pride ourselves in being able to
        kayaking. Post that, I shifted to    experience opening shop in          serve different cuisines. We see it
        trekking and climbing and would      this sector. There seems to be a    more as a safety feature than luxury
        spend easily about 150 days in a     very low entry barrier and end      since keeping guests hydrated and
        year on field. I have had the good   customers do not realize this       well fed is very important in the
        fortune of kayaking down gorgeous    when everybody seems to have        mountains to avoid altitude sickness
        rivers, hiking through splendid      a fancy website and an array of
        Valleys in many regions of the       trips displayed. A lot of folks     Exquisite Services
        Himalaya and climbing small          running the show don’t even         Our priorities on safety and guest
        summits. I have led an outdoor       understand the dangers lurking      experience in the mountains has
        life for long living and working     around the corner while operating   served us well. Guests who signup
        with buddies who belonged to the     inexpensive, big groups in the      are assured of a memorable trip
        mountains.                           mountains. This has led to a rise   and a partner for their adventure
                                             in accidents and subsequent knee
        I have been leading high altitude    jerk reactions from governing       needs. We already have a lot of word
        treks between 4000 to 6000m in       bodies and governments and          of mouth, repeat customers and
        many regions of Indian Himalaya      how they perceive adventure         referrals which have started working
        and Nepal for many years now         companies.                          for us.
        and across seasons. In Sep, 2016 I   Carving out as a Differentiator     We are slowly shifting our focus to
        decided to shift from North India                                        not so crowded Himalayan routes to
        to my hometown in Bangalore and      a. Our principle from the start     enhance the mountain and solitude
        start my own setup - Adventure       has always been on lessening        experience for our guests.
        Sindbad to quench my wanderlust      our footprint in the mountains      We are also trying out different
        and continued thirst for exploration  by concentrating on small group    theme based travels - Photography
        and adventure.                       travel. We restrict our group sizes   Workshops in the mountains,
        The Major Challenges in the          to 10-12 guests, thereby focusing   Mountain Marathon Tours and
        Industry                             on running safe trips, enhancing    Family Adventures, some of our
                                             personal guest experience of each
        The biggest challenges the outdoor   guest and reducing our carbon       experiments in the past 2 years. We
        industry faces today is a lack of    footprint.                          see a lot of interest developing for
                                                                                 such trips.

        │SwiftNLift│August 2019│                                                                                │23│
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