Page 26 - The 10 Most Innovative Startups in Travel 2019
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How Technology is


             Revolutionizing the Travel



                                  & Tourism Domain?




               How augmentation of technology has changed and

                          influenced everyone concerned about travel




              he fact that almost all of Travel &              win situation for everybody in
              technology industry purely revolves              the picture, low-cost skilled
        Taround technology is a no-brainer. Offline            work for the companies and
        ticketing businesses and travel agencies are           a fantastic end result for the
        shutting down at a fast pace and the reason            users to enjoy. User interface
        is being irrelevant to the market that is in; a        goes a long way in roping
        market whose consumers rely heavily on tech.           in a customer. Exceedingly
        ‘Offline’ is not even on the radar as the term         great front fascia coupled with
        ‘OTA’ stands for Online Travel Aggregators and         seamless back-end algorithms
        travel counsellors/ agents are being replaced          getting bookings done to
        by curated content which is available online.          exact precision has resulted
        The reason being a traveller’s psyche is a lot         in hassle-free experiences
        different compared to what it was a few years          for everybody. This has been
        ago, solo trips and group of friends trips are         purely dealt with the quality
        becoming the norm, as the trends show a                of tech development present
        steady decline in conventional family trips.           in-house and the constant
                                                               ability for restructuring by
        Growth of Internet Users                               the day has got travel tech to

        Desktop or websites bookings are the                   where it is now. Asia leads its
        mainstays for travel bookings, including air           way when it comes to mobile
        tickets and hotels. But the trend is shifting          booking, surpassing Europe
        focus towards mobile apps with people gaining          and the Americas, largely due
        trust gradually. Online travel booking has             to the stern competition and
        been around in India since the early 2000s,            constant development the
        but much like other online services, it was            OTAs of the Southeast, middle
        considered fraudulent and not advisable.               east and the subcontinent
        Mobile phone usage drastically in the mid-             has kept themselves in.
        2000s, with 400 million internet users in India        Spokespersons say the
        alone, much has been given to the growth               booming travel tourism in
        of online-based services in spite of the early         these regions and the great
        lack of interest. IT boom in the country has           consumer responsibility the
        given its own talent pool, giving birth to             locals have shown overall is key.
        better software every day, has its share in the        Change in Approach
        booming online travel booking industry.
                                                               Travellers don’t want to take guides anymore,
        Startups and the IT Industry                           or so seems to be the trend. More and more
        Talking about the Tech – IT relationship,              travellers believe in ‘authentic’ experiences
        startups in India eying into the travel market,        rather than the fixed itinerary of the old.
        hit jackpot when they didn’t have to go                Immersing into the local culture while seeing
        overseas for development. This meant a win-            everything there is to see is the top priority
                                                               now. You see, if you already haven’t visited a
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