Page 13 - Business English Book 2
P. 13

o
                                                                    a
                                                                   i
                                                                 t
                                                                            n
                                                            g
                                                                      t
                                                                        i
                                                         e
                                                                         o
              Lesson 2                     Price Negotiation
                                                      N
                 Due to = because of
                 Raw materials : 원료, 소재
                 Adjustment = charges : 조정

                 Reflect : 반영하다

                 Discriminate : 차별하다

                 Despite : ~ 에도 불구하고




                                                                      a
                                                                                     s

                                        a
                                                                o
                                                                  o
                                                                                       I
                                            h
                                             a
                                                                   k


                                          c

                              y
                                                                           e

                                                                                 o
                                 u
                                                                               u
                               o

                                                                              q
                                                                       t
                                     e
                                      t
                                                                                   e

                                   g
                                                                          h
                                                                         t
                                                                                  t
                                                           e
                                                 e

                                                                                             t
                                                                                          e
                                                c
                                                                                           n

                                                       t
                                                        a
                   A : Did you get a chance to take a look at the quotes I sent


                                                         k
                                                     o
                                                    t

                                                                                         s
                                                             a

                                                               l
                                               n
                   you?
                                            y
                                                                           H
                                 a
                                                r

                                                    r
                                                                    a

                                   m
                                                     i
                                I
                                          e
                                             o
                                                                              w
                                                       e
                                                      c
                                                                s

                                                                             o


                                      s
                                                  p
                                                                   n
                                                                     b
                                       u
                                                            r
                                                             e
                                               u
                                         r
                                                          s
                                                                 o
                                                                         .
                                                         i

                                                                       l

                                                                        e
                                                              a
                                                                                         j

                                                                                 v
                              .
                                                                                            t
                                                                                           s
                                                                                         u
                                                                                       I
                                                                                    r
                            i
                                                                                   e
                             d

                          d
                                                                                     ,

                                                                                e
                   B : I did. I am sure your price is reasonable. However, I just
                   need
                   to check out more options.
                                                       h
                                                                    l
                                                                    l
                          u
                                          I


                                                                   i
                   A : I understand. I am sure that you will see our price is both

                            n
                                                                       e
                                                                      s
                                                      t
                                      d
                                                                                   c


                                                                                    e
                                        .

                                                             o
                                                                                          b

                                                          t
                                                s
                                                                                           o
                                                                                             t

                                                   r
                                                            y
                                                 u
                                                                                       i
                                             m
                         I
                                           a

                                                                 w
                                                                                        s
                                                               u
                                                                                              h

                                                        a
                                                    e
                                     n
                                   t
                                                                         e

                                                                              r
                                                                                p
                                                                           o
                                 s
                                                                             u
                                r

                             d
                                                                                  r
                                                                                   i
                               e
                                   a
                   reasonable and practical.
                                              e
                                                                           o
                                             r
                                                                r
                                  i
                                                                 e
                                           r
                                                                          s

                                                                  a

                         I
                              t
                                   n
                                                              c
                                t

                                                   t

                                                         c
                                                       r
                                                                               e
                                                     p
                   B : I just think your recent price increase is somewhat
                                                        i
                                                 e
                                                            i
                                                             n
                                               c
                                                                                w
                                                  n
                                                          e
                                                                             m
                                 h

                                         u

                                                                     e
                                                                                     t
                                       y

                                                                        s
                          j
                                                                       i
                                        o
                           u
                            s
                                                                   s
                                                                                    a
                                    k

                                                                                  h
                                                      s
                                            s
                                         e
                                                                 i
                                               n
                                                            e
                                             t
                                              i
                                                g
                                                                l

                                                                       s

                                                                  k
                                                   c
                                                                   e
                                                              s
                                                                     u
                                                             r
                                           i
                                                       t
                                                        o
                                                    u
                   unreasonable for existing customers like us.

                                                         m
                                          x

                                    i
                                                            m
                                                s
                                                                     l

                                                                                              e
                                                                                    a
                                                                         i

                                                                             a
                                      e
                                                         w

                                                                                             l

                              t
                           u
                                                                                          a
                                                 e

                                                                      s
                                                                                            b
                                                    o
                         D
                                            r

                                                                         t
                                                                                  n
                               o
                                  p
                                                                 e
                                                                   i
                                         i
                                                                  r
                                   r
                                     c
                                                                    a


                                         n
                                           c
                                                                                      o
                            e
                                                              a
                                                                                        i
                                               a

                                                        a
                   A : Due to price increase of raw materials, it was unavoidable
                                                                                 u
                                                                                         d
                                             e
                                                                       ,
                                                                                     v
                                                       r
                                                                           w
                                                                               s
                                                                t
                                                     f
                   for us to act otherwise.
                                                                      d
                                                                                  s
                                                        e
                                                        e
                                                                      d
                                                                               e
                                                                               e


                                                                a
                                                                a
                                                                     a
                                                                                        r
                                                                         u
                                                                     a
                                                                                  s
                                                                   e
                                                                   e
                                                                                      o
                                                                                      o
                                                                          s
                                                                          s
                                                                 k
                                                                 k
                                                                         u
                                                                                            e
                                                          t
                                                           o
                                                           o
                                                                                             c
                                                                                             c
                                                                                            e
                                                          t
                                                                                n
                                                              m
                                                                            m
                                                                                        r
                                                              m
                                                                                         e
                                                                                n
                                                                            m
                                                                                         e
                                             m
                                  d

                                             m
                                    a
                                                  e
                                                  e
                                  d
                                               o
                                e
                                           e
                                e
                                               o
                                           e
                               e
                               e
                                                 r
                                                      m
                             n
                   B   :  W e   n e e d       a       l l l i i i t t t t t t l l l e       m o r e   t t t i i i m e       t o       m a k e       a d j j j u s t t t m e n t t t s       t t t o   r e f f f l l l e c t t t
                                                 r
                             n

                                    a
                   B : We need a little more time to make adjustments to reflect
                                                      m
                   the
                                                                a

                                 c
                     c
                                             u
                            e
                                                                              o
                    n
                                                 p
                                                            I

                                                                             t
                                               r
                                                              w
                                                                                         o

                                                                     o
                                    s
                                        t

                                                                                     i
                                                                         n

                                                                        i
                         a
                                     t
                                                                                      f
                                                                      p
                                      s
                                         o
                       r
                                                                 s
                                                                          g


                                            o
                                                                                        y
                        e
                                                                   h
                          s

                                  o

                                                                                           u
                                                                                   e
                              i


                   i
                   increase in costs to our price. So I was hoping to see if you
                                                                                 e
                               n
                                                     e
                                                   i
                                                                                s
                                                        S
                                                          o
                                                    c


                                                       .
                                                  r
                                        e
                                              r
                           l
                                                               t
                                                       s
                      n
                                 e
                                                                l



                                           n
                                                                   w
                   can hold the price increase just a little while.
                                          i


                                    p
                                                                 e
                                             c


                   c
                        h
                                                         t
                                                              i
                                      i
                                                a
                                     r
                                       c
                                                                        e
                                                     j
                                                  s
                                h
                                                             l
                                                      u
                                                                       i
                               t
                                                          a
                    a

                                               e
                            d
                                                   e
                                                                       l
                          o
                                                              t
                                                                     h

                                                                        ,
                                                                         w
                         f
                                   c
                                     e

                                                                   s
                                                                                      ’

                                                     s
                                       i
                                        n
                                                       n
                                                                     r
                                         c
                                                                                 u
                                                                                       t
                                                                    a

                         I
                                                                      y
                                                                                     n
                                                          t

                                                                                         h
                                                  w
                           t
                                                                                   l
                                             a
                                p
                                              s
                                                               c
                                                                              w

                                                            n


                                                                                   d
                                                              e
                                               e
                                                                               o
                                                                                          a
                                                                                            v
                                           e
                                                    a
                                  r
                   A : If the price increase was not necessary, we wouldn’t have
                                                         o
                            h
                                          r
                                   i
                                                                  s
                                                                                             e
                              e

                                                                e
                                                                           e
                   done
                                                                                 r
                                o
                                                                                   c
                                                                            o
                                     ,
                                   e
                                                                              h
                            o
                                                                          e

                             r

                              e
                                    r
                          M
                                                                         t
                                                                                e
                                                                              t
                                                                                     u
                                 v
                                                              i
                                                               s
                      a
                    h
                                                                                          m
                                                t
                                               ’
                                              n
                       t
                                           c
                                                                  i
                                                                 r
                                                                c
                                                                                        o
                                            a
                                                            d
                                                        b
                                                                                             r
                                                                                            e
                                                     s
                                                      s
                                                                                              s
                                                       i
                                                   o
                                                  p


                   t
                                                         l
                   that. Moreover, we can’t possibly discriminate other customers.
                                                          y
                                                                      n

                                       w

                                                                                       t
                        .
                                                                                      s
                                         e
                                                                       a

                                                                   m
                                                                     i
                                                            a

                                    ’
                                                                                r
                                                           r

                   B : If we don’t get your consideration despite our long
                                                                              u
                               d
                                                  c
                                     t
                                                       i
                                                     n

                                                      s
                             e
                                                                       p
                                                                                  l
                                                          e
                                       g
                                                                      s
                                                                                   o
                                                        d

                                                   o
                                                                                      g

                           w
                                             o
                                          t
                                                               o
                                 o
                                                                                    n
                                                                   d


                                   n
                                                                          e
                                                                 n
                                                                          t
                                            y
                                              u
                                                                     e
                                                                             o
                                        e
                                                                         i
                                                r
                                                             t
                                                              i
                   business
                        t
                           n
                         i
                                                                                         l

                                                                                   .
                            s
                         o
                      l
                                                                                       w

                    e
                      a
                                                                                     I
                                                                                        i
                   r relations, we wouldn’t feel obligated to do the same. I will         l
                                       u
                                                                      o
                                     o
                                                                    d
                                        l
                                                            t
                                                 e
                                                   l
                                   w
                                                                         h

                                                          a
                                                                        t
                                                              d
                                             t
                                                                 t
                                               f


                                            ’

                                                             e
                                         d
                                                e
                                                                  o
                                           n
                                                       l
                                                                              a
                                 e
                               w
                                                    o
                                                                             s

                                                        i
                                                                                m

                              ,

                                                                                  e
                                                                           e

                                                      b
                                                         g
                   c o n t i n u e   t o   s h o p   a r o u n d   a n d   I   w i l l   g e t   b a c k   t o   y o u   i f   w e   n e e d
                   continue to shop around and I will get back to you if we need
                   your product.
                                                                                                                13

                                                              t
                                                           i

                                                                                            i

                                                                                             l
                                                  h
                                                         w
                                                     .

                                                           l
                                                                                           t
                                                            l
                                                     t
                                                       I
                                                                                         n
                                                   a
                   A : Come on. Tell you what. I will throw a 2% discount until
                                                w
                                                                                    n
                                  n
                                o

                                                                          %
                                                                        2

                          o
                                    .
                              e
                                                                                   u
                                                                                 o
                                                                                c
                                                                               s

                                                                             d
                                                                              i
                            m

                                          y
                                                                                        u

                                                                   w
                                                                 o
                                             u
                                                               h
                                            o
                                                                r
                                       e
                                                                      a
                                                                                      t
                                     T
                         C

                                         l
                                        l
   8   9   10   11   12   13   14   15   16   17   18