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Addressing Biases in Multicultural & Inclusive Identity Data
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                                                                                     TRUTHSET’S COVERAGE
                                                                               100%
                                                                               90%
           Segment                  Coverage     Accuracy      “Visible”       80%

                                                                               70%
           African-American            44%          64%          28%
                                                                               60%
           Asian-American              35%          68%          24%           50%
                                                                               40%
           Hispanic                    65%          76%          49%
                                                                               30%
           White (including Hispanic)  75%          90%          68%           20%
                                                                                10%
         Source: AIMM-Truthset Q3 2020 Results
                                                                                     AFRICAN  ASIAN  HISPANIC  WHITE
                                                                                     AMERICAN  AMERICAN    (INCLUDING
                                                                                                           HISPANIC)




                                           “VISIBILITY” VS. VALIDATION SET
                                                  per AIMM-Truthset Q3 2020



                                 AFRICAN-AMERICAN                       ASIAN-AMERICAN






                                        28%                                   24%












                                       HISPANIC                   WHITE (INCLUDING HISPANIC)







                                        49%                                  68%
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