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Addressing Biases in Multicultural & Inclusive Identity Data
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TRUTHSET’S COVERAGE
100%
90%
Segment Coverage Accuracy “Visible” 80%
70%
African-American 44% 64% 28%
60%
Asian-American 35% 68% 24% 50%
40%
Hispanic 65% 76% 49%
30%
White (including Hispanic) 75% 90% 68% 20%
10%
Source: AIMM-Truthset Q3 2020 Results
AFRICAN ASIAN HISPANIC WHITE
AMERICAN AMERICAN (INCLUDING
HISPANIC)
“VISIBILITY” VS. VALIDATION SET
per AIMM-Truthset Q3 2020
AFRICAN-AMERICAN ASIAN-AMERICAN
28% 24%
HISPANIC WHITE (INCLUDING HISPANIC)
49% 68%