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CASE STUDY

CREATING A CULTURE OF INCLUSION AND BELONGING

“For General Mills, success means deeply understanding
the lives of our increasingly diverse consumers — something
that’s only possible with the insight born from a workforce
of many perspectives, ideas, and backgrounds.”

— Jeff Harmening, General Mills Chairman and CEO

The operating environment in 2020 created both
challenge and opportunity for General Mills. In this
time of uncertainty regarding personal health, the
economic outlook, and access to food, General
Mills, more than ever, is dedicated to making food
the world loves — and needs.

The events that have occurred throughout
this year have reinforced the importance of our
ongoing work to build a culture of belonging.
Our people are the true heart of the company,
and we are focused on creating an environment
where all employees feel they can share their
unique perspectives and ideas and know they
will be treated with respect.

That begins with a commitment to foster
courageous conversations and to take Our Approach
courageous actions.
Our global inclusion framework focuses on
At General Mills, diversity and inclusion are four areas that will drive growth for the company:
not just the right things to do; they are essential workforce inclusion, cultural inclusion, consumer
for the growth of our company. We actively foster inclusion, and societal inclusion.
a culture that acknowledges, respects, and
values all dimensions of diversity, including gen- We are committed to building upon our global
der, race, sexual orientation, ability, backgrounds, inclusion strategy to enable greater levels of
and beliefs. engagement with our employees around the world
and drive growth with consumers and customers.
To drive our business forward we strive to be This holistic approach to inclusion in all its forms
unafraid of truly embracing and encouraging is a driving force for how we lead, develop, and
the exchange of ideas, in a safe and respectful grow as individuals and as a company.
environment.

23 // A Diversity Report for the Advertising/Marketing Industry