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CASE STUDY

MASTERCARD’S COMMITMENT TO INCLUSION AND DIVERSITY
IS HOW WE DEFINE AND DRIVE OUR CULTURE OF DECENCY

“I’m excited about this work and about what we will accomplish
together to ensure Mastercard is a place where all feel welcome.”

—Raja Rajamannar, WFA President and Chief Marketing
and Communications Officer of Mastercard

At Mastercard, inclusion and diversity are in feel valued, respected, and welcomed to explore
our DNA. They’re the foundation for our hiring their greatest potential.
practices, the pillars of our marketing programs,
the objective we passionately seek to deliver in Global responsibility and leadership: As a global
all aspects of our business. technology company in the payments industry,
we understand that we have the distinct opportu-
As a global company, the diversity and skill sets nity to lead by example and help close the wealth
of our people underpin everything we do. This is and opportunity gaps across the globe.
how we define and drive the culture of decency
that makes us a place where the best people Our Beliefs at Mastercard
want to work. Embracing colleagues who look, act, and, most
importantly, think differently makes us stronger
When we create meaningful connections, inspire as teams, as a company, and as members of
acceptance, and cultivate a culture where we all society. It’s how we guard against our blind spots
belong, we are a better team who makes better and see the longer path to opportunity ahead.
decisions, drives innovation, and delivers better • Diversity: Our differences make us stronger.
business results. New ideas are sparked and innovation flour-
ishes when people gather to share their
Education and awareness: Through training and perspective. None of us are a carbon copy
development opportunities, all employees are of each other. Therefore, we are all diverse.
encouraged to build an understanding of inclusion
as a mindset, not just something we say. Through • Inclusion: We go deep to understand the
our business resource groups, we develop mutual barriers of diversity so that people at all levels
respect and emphasize the strength in our differ- are represented and the programs are in place
ences. to tear down those barriers.
• Belonging: Inclusion and diversity aren’t
Employee equality: Our Global Inclusion and terms on a checklist — they are a mindset.
Diversity team is a business partner resource Our culture of acceptance leads to our winning
designed to support people-first initiatives across culture of decency, in the spirit of sparking and
Mastercard. Our practices and commitment to fueling the passion we have for our work and
inclusion support employees by ensuring they for one another.

26 // A Diversity Report for the Advertising/Marketing Industry