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CREATING A CULTURE OF INCLUSION AND BELONGING

The conversation also led to a Day of Courageous Our Commitment to Racial Equity:
Action, which was created with the intent that While the issue of systemic racism runs deep and
employees could make a positive change in their wide, General Mills has committed to focus our
community and further their allyship journey. efforts in the United States where our expertise
All General Mills employees were encouraged to is most powerful:
take part in a way that was meaningful to them, 1. Equitable Food Access
whether it be volunteering in their community, We will direct our philanthropy to work locally
donating to a nonprofit, or having courageous and nationally with food banks and anti-hunger
conversations with their friends and family. organizations to address food insecurity
that disproportionately affects communities
Allyship of color.
Creating communities where every person is 2. Equity in Education
valued, where every life is valued, is the foundation Box Tops will build on its legacy of giving
of achieving this culture of belonging. nearly $1 billion to schools, with a renewed
focus on creating greater equity in education
Allyship is a journey of authentically supporting for kids of color so they can reach their full
individuals and communities who have been potential.
marginalized or overlooked. We believe that to 3. Equity in Representation
ally is to take intentional action, like listening to, We will address representation and access
learning from, and uplifting those around you to opportunities at General Mills by doubling
ensure all voices are heard and respected. the representation of our Black managers,
increasing our minority representation to
In 2019, General Mills created the REAL Allyship 25 percent, and doubling our spend with
framework (Reflect, Empathize, Act, and Learn) minority-owned suppliers.
to help employees apply the principles of effective
allyship all the time, no matter the situation. We need to realize that the change needed is
bigger than us, but that it’s our responsibility to
While the framework and resources were ask, “What can we do to help?” We need to invite
originally created for General Mills internal use, others to join us. That is why we joined and are
we quickly realized that our external partners and helping lead the Minnesota Corporate and
peers could benefit from joining our journey. Community Coalition.

We’ve shared our proprietary resources publicly Working with others, we can help take bold and
on generalmills.com/allyship for all to Reflect, leading actions to combat racism and social
Empathize, Act, and Learn. In addition to the inequity, and ensure our community is a place
REAL framework, the public-facing allyship where all can flourish.
content includes interactive e-modules and
a facilitated workshop where participants are
given the opportunity to dive deep into topics
of microaggressions and unconscious bias while
working in small groups.

25 // A Diversity Report for the Advertising/Marketing Industry