Page 23 - rr-2021-11-diversity-advertising-marketing-industry

KEY ACTION STEPS TO IMPROVE DIVERSITY WITHIN THE MARKETING DEPARTMENT

• We’re using our scale as one of the largest advertisers in the U.S. to push the industry forward,
investing in diversity throughout the marketing ecosystem, from behind-the-camera talent to
creatives to the actors who appear in our campaigns.

• Leverage our impact across the marketing industry and supply chain by supporting diverse
agency talent and minority-owned suppliers.
• Created initiatives focused on funding, supporting, and providing access to diverse-owned
businesses and entrepreneurs who suffered additional hardship due to the pandemic/COVID.
• We commit to holding our partners and agencies to the same standards.
• Joint planning with agency/vendor partners on diversity initiatives.
• Professional Development and Partnerships

• 15 Percent Pledge (Focus on allocating 15 percent of retail space to Black-owned businesses)
• American Marketing Association (Professional community for marketers)
• Braven (A mentorship organization that pairs employees with low-income and first-generation
college students)

• Color of Change (Civil rights advocacy group)
• Consortium for Graduate Study in Management (DEI MBA recruiting)
• FairyGodBoss (Elevates women at work)
• Grace Hopper (Increasing the number of women in tech)

• High Lantern (Consultancy)
• Hollaback (Raises awareness about and combats harassment)
• Jopwell (Career advancement for Black, Latinx, and Native American professionals)

• JumpStart Advisory Group (Identifies and develops highly skilled female and minority professionals)
• Management Leadership for Tomorrow (Builds diverse leaders and equitable workplaces)
• Marketing Academy (Develops leadership capability in talented marketers)

• Mogul (Community of diverse leaders worldwide)
• NSBE (Black engineers)
• National Organization on Disability (Helps businesses tap the disability workforce)

• Own the Room (Presentation skills)
• Reaching Out MBA (Supports the LGBTQ+ MBA community)
• Talent Without Frontiers (Global recruitment firm with an expertise in diversity talent solutions)
• Trevor Project (Crisis support services to LGBTQ+ young people)

• Attend external diversity conferences and events for training and development.

23 // A Diversity Report for the Advertising/Marketing Industry