Page 21 - rr-2021-11-diversity-advertising-marketing-industry

KEY ACTION STEPS TO IMPROVE DIVERSITY WITHIN THE MARKETING DEPARTMENT

• Working with HR to identify diverse talent organizations and universities to solicit from.
• Partner with University Relations to focus recruitment efforts on MBA programs with diverse
representation.
• We have established recruitment and engagement efforts to reach students at Historically Black
Colleges and Universities (HBCUs) and Hispanic Serving Institutions (HSIs) to reach these talent
early in their job explorations.
• We have tapped into the ANA and other partner organizations and colleges for entry-level candidates.
• Our marketing microsite showcases talent diversity and various DEI topics.

• Provide reporting to our CMO every two weeks and business partners regularly detailing diverse
candidate applications and submittals.

• Must include diverse candidate(s) in the candidate pool before moving forward with interviews.
• A diverse candidate must be in the final round of interviews.
• Diversity in the interviewers; increase utilization of diverse interview panels.

• We have programs designed to bring in talent prior to their internship and provide them with an
immersive experience to expose them to work opportunities, career systems, and culture, including
equality and inclusion efforts inside and outside the company.

TALENT RETENTION

• Listening
• We helped develop a “Time for Listening” leader guide to help leaders host listening sessions
with their teams.
• Employee listening sessions to gather anonymous, unbiased ideas and opportunities for
U.S. marketing team and suppliers.
• Mentorship and Sponsorship

• We encourage directors and above to volunteer to serve as mentors for individuals within the
U.S. marketing team who self-identify as belonging to a historically underrepresented group.

• More deliberate sponsorship and mentorship of diverse talent to ensure internal success
and mobility.

• Leadership commitment to sponsor historically underrepresented individuals within the
U.S. marketing team.

• Doubling down on mentoring/sponsorship programs to pair individuals with leaders, and career
days throughout various locations, for continued internal placement and career progression.

21 // A Diversity Report for the Advertising/Marketing Industry