Page 16 - rr-2021-11-diversity-advertising-marketing-industry

MEASURING DIVERSITY AT ANA MEMBER COMPANIES
2. ANA OVERALL MEMBERSHIP

Intersectionality
For the ANA overall membership, both women and men
are predominantly White Non-Hispanic. Ethnic diversity
for the ANA overall membership is better across all sectors
than it is for ANA member CMOs and equivalents.

■ Female
■ Male

American Native
African Indian/ Hispanic/ Hawaiian/ White Other
American/ Alaskan Asian Latino Pacific Non- (including
Black Hispanic Multiracial)
Native Islander

6.3% 0.1% 9.8% 8.0% 0.1% 74.2% 1.5%
2021
5.0% 0.2% 13.0% 9.4% 0.1% 70.7% 1.6%

6% — 9% 8% — 75% 2%
2020
5% — 12% 9% — 72% 2%

7% — 8% 7% — 76% 2%
2019
5% — 11% 9% — 73% 2%

6% — 10% 7% — 75 2%
2018
4% — 11% 9% — 74 2%

Sexual Orientation
The ANA membership is largely heterosexual based Sexual Orientation Percentage
on the responses of 21,713 members.
Heterosexual 94.7%
The “Other” category includes Anthrosexual, Gay/Lesbian 4.0%
Asexual, Demisexual, Pansexual, and Transsexual.
Bisexual 1.2%

Other 0.1%

16 // A Diversity Report for the Advertising/Marketing Industry