Page 12 - rr-2021-11-diversity-advertising-marketing-industry

MEASURING DIVERSITY AT ANA MEMBER COMPANIES
1. ANA BOARD OF DIRECTORS AND SELECT MEMBER COMPANIES DIVERSITY BENCHMARK

By Job Level Senior Level independently over a function or process.
This category is reserved for the highest
Job minimally requires college degree or
For ethnicity by job level, the level within the marketing team, likely 5 to 10 experience of a comparable background.
admin level is most diverse and percent of total. Includes individuals who plan, Job title examples: Advertising Manager,
direct, and formulate strategy.
Brand Manager, Business Manager, Marketing
senior level is least diverse. Job title examples: Division President, Manager, Media Manager, Product Manager,
General Manager, Managing Director,
Sales Manager, Manager, Supervisor
Among the “professional” levels, Chief Marketing Officer, Chief Brand Officer,
the entry level is most diverse. Other “Chief” Officer, Executive VP, Entry-Level Professional
Senior VP, Vice President
Usually hold junior-level professional positions
That latter finding is not a Mid-Level/Upper End that require specific skills or college degrees.
Generally has no supervisory responsibility
surprise given that the younger Individuals in this category take direction over others.
U.S. population skews more from those at the senior level. This job Job title examples: Associate Manager
(Advertising, Brand, Business, Product),
category includes managers at the group,
multicultural than the older regional, or divisional level of the marketing Account Executive
team. Generally has at least two direct reports.
U.S. population and also because Job title examples: Assistant VP, Director, Admin/Clerical/Support
corporate America’s efforts to Category Manager/Leader, Group Product Includes all clerical and/or administrative
support staff who typically work under
Manager, Country Manager, National Manager
diversify the talent pipeline have close supervision.
shown progress. Mid-Level/Lower End Job title examples: Coordinator, Administrator,
May lead first-line employees (entry and
Assistant, Associate
professional staff) or work primarily
Admin/
Mid-Level/ Mid-Level/ Entry-Level
ALL Senior-Level Clerical/
Upper End Lower End Professional
Support
TOTAL DIVERSE 30.8% 28.5% 30.3% 29.3% 33.1% 39.4%

African American/ 6.6% 5.0% 5.2% 6.7% 7.4% 12.0%
Black

American Indian/ 0.5% 0.3% 0.6% 0.5% 0.3% 0.5%
Alaskan Native

Asian 11.7% 9.8% 14.0% 10.6% 11.2% 11.0%

Hispanic/Latino 8.9% 10.4% 7.8% 8.6% 9.5% 12.9%

Native Hawaiian/ 0.3% 0.0% 0.1% 0.3% 1.0% 0.0%
Pacific Islander

White 69.2% 71.5% 69.7% 70.7% 66.9% 60.6%
(Non-Hispanic)

Multiracial 2.2% 1.8% 2.2% 2.0% 3.0% 2.4%

Other 0.6% 1.2% 0.4% 0.6% 0.7% 0.6%

12 // A Diversity Report for the Advertising/Marketing Industry