Page 10 - rr-2021-11-diversity-advertising-marketing-industry
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MEASURING DIVERSITY AT ANA MEMBER COMPANIES
1. ANA BOARD OF DIRECTORS AND SELECT MEMBER COMPANIES DIVERSITY BENCHMARK
Senior Level
The senior level was defined to study participants as Female Percentage
“The highest level within the marketing team, likely 5 to 10
percent of total.” This level has skewed more female since 2021 54.8%
the 2018 study, but leveled off in the current study.
2020 56.2%
2019 52.3%
2018 46.0%
Entry-Level Professional
The entry-level professional was defined in part as, “Usually hold Female Percentage
junior-level professional positions that require specific skills or
college degrees.” 2021 70.8%
2020 65.5%
The gender of entry-level professional staff is more female
than ever. 2019 65.3%
Interestingly, at the end of the 2020–21 academic year, 2018 67.6%
59.5 percent of college students in the United States were
women. Compared to five years ago, 1.5 million fewer students
were at American universities, and 71 percent of that decline
stemmed from men. Source: The Wall Street Journal. This macro
population trend is a key driver in the increased female skew in
advertising/marketing at the entry level.
10 // A Diversity Report for the Advertising/Marketing Industry
