Page 14 - rr-2021-11-diversity-advertising-marketing-industry

MEASURING DIVERSITY AT ANA MEMBER COMPANIES

2. ANA OVERALL MEMBERSHIP

The ANA asks member company individuals who create accounts to voluntarily and anonymously
answer questions to identify their gender and ethnicity. For the three-year period between July 1,
2018 and June 30, 2021, 31,790 marketers responded to the gender question and 28,862 to the
ethnicity question. The respondent base consists of client-side marketer members and marketing
solutions provider members.

The ANA overall membership is overwhelmingly female and White Non-Hispanic. While representation
of diverse marketers among the ANA membership overall remains low, that diversity has improved
and is at an all-time high for this study.

Gender Female 67.1%
Among the ANA overall 2021
membership, 67.1 percent Male 32.9%
are female and 32.9 percent
are male. Those numbers are Female 67%
virtually unchanged over the 2020 Male 33%
four years.

Female 68%
2019
Male 32%

Female 67%
2018
Male 33%

14 // A Diversity Report for the Advertising/Marketing Industry