Page 15 - rr-2021-11-diversity-advertising-marketing-industry

MEASURING DIVERSITY AT ANA MEMBER COMPANIES
2. ANA OVERALL MEMBERSHIP

Ethnicity
Among the ANA overall membership, 27.2 percent are diverse —
an all-time high during the four-year history of this study.

72.8 percent are White Non-Hispanic, 5.9 percent are
African American/Black, 11.0 percent are Asian, and
8.5 percent are Hispanic. Two new options were offered this
year, American Indian/Alaskan Native and Native Hawaiian/
Pacific Islander, and results are now provided in tenths.

Reminder that demographics for the ANA overall membership
are reported for a three-year rolling period. The most recent
data is for the three-year period between July 1, 2018 and
June 30, 2021. There is therefore a lag in the timeliness of this
data. The increase in total ethnic diversity reported in this study,
although modest, is consistent with the increase in ethnic diversity
reported in the study of the ANA Board of Directors and Select
Member Companies Diversity Benchmark.

American Native
African White Other
TOTAL American/ Indian/ Asian Hispanic/ Hawaiian/ Non- (including
DIVERSE Alaskan Latino Pacific
Black Hispanic Multiracial)
Native Islander

2021 27.2% 5.9% 0.2% 11.0% 8.5% 0.1% 72.8% 1.5%

2020 26% 6% — 10% 8% — 74% 2%

2019 25% 6% — 9% 8% — 75% 2%

2018 26% 6% — 10% 8% — 74% 2%

15 // A Diversity Report for the Advertising/Marketing Industry