Page 17 - rr-2021-11-diversity-advertising-marketing-industry

MEASURING DIVERSITY AT ANA MEMBER COMPANIES

3. ANA MEMBER CMOs

This analysis identifies the profile of the CMO/CMO-equivalent at 873 of the ANA’s client-side
marketer company members as of June 2021.

ANA client-side marketers continue to make strides in achieving gender equality among CMOs and
equivalents. While there remains significant work to do in attaining ethnic diversity, there has been
recent progress.

Gender Female 54.6%
For gender, 54.6 percent of the top 2021
marketer positions are female; that Male 45.4%
percentage has increased every year
since the study began. Female 52%
2020
Male 48%

Female 47%
2019
Male 53%

Female 45%
2018
Male 55%

Ethnicity African White
Only 13.7 percent of CMOs and TOTAL American/ Asian Hispanic/ Non-
equivalents are diverse, but that DIVERSE Black Latino Hispanic
percentage has increased.
• African Americans/Blacks 2021 13.7% 4.6% 5.5% 3.6% 86.3%
comprise 4.6 percent of ANA
member company CMOs,
but are 12.0 percent of the 2020 12% 3% 5% 4% 88%
total population.
• Asians comprise 5.5 percent of 2019 12% 3% 5% 4% 88%
ANA member company CMOs,
and are 5.9 percent of the total
population. 2018 13% 3% 5% 5% 87%
• Hispanics/Latinos comprise
3.6 percent of ANA member Note: Please use the above data directionally only, given the limited number
company CMOs, but are 18.7 of ethnic classifications provided.
percent of the total population.

17 // A Diversity Report for the Advertising/Marketing Industry