Page 25 - rr-2021-11-diversity-advertising-marketing-industry

CONCLUSIONS/RECOMMENDED ACTIONS

Finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry.

The overall ethnic skew of the marketing/advertising industry is more diverse than ever, at 30.8 percent,
according to the ANA board of directors and select member companies diversity benchmark.

2021 30.8%

2020 28.5%

2019 27.6%

2018 29.4%

The data from the ANA board of directors and select 2021
member companies diversity benchmark is the
best measure for current diversity as it is done TOTAL DIVERSE 30.8%
at a single, recent point in time — June 30, 2021
for this year’s study — so this is a “real time” metric.
African American/
Black 6.6%
The overall ethnic skew of the marketing/advertising
industry is 11.7 percent Asian, 8.9 percent Hispanic/ American Indian/
Latino, and 6.6 percent African American/Black. Alaskan Native 0.5%
The latter two groups are both under-represented.
Asian 11.7%
Two studies provide a measure of ethnicity for the
top marketing jobs:
Hispanic/Latino 8.9%
• In the study of ANA board of directors and select
member companies, the senior level is defined Native Hawaiian/
to study participants as “The highest level within Pacific Islander 0.3%
the marketing team, likely 5–10 percent of total.”
In the latest study, that represented 28.5 percent Multiracial 2.2%
and the highest percentage of ethnic diversity
over the four-year study period.
• In the study of ANA member CMOs, there was Other 0.6%
13.7 percent ethnic diversity, the highest in the
four-year study period.

African American/Black and Hispanic/Latino are
under-represented in the top marketing jobs in both studies.

25 // A Diversity Report for the Advertising/Marketing Industry