Page 29 - rr-2021-11-diversity-advertising-marketing-industry

TREATING DE&I AS THE CRITICAL BUSINESS ISSUE IT IS

Using Business Tools to Solve Results
a Business Issue Since the council kickoff, each of the six teams
One of the Council’s first tasks was helping the has made measurable progress in the following
CEO and head of DE&I establish measurable areas:
performance indicators for the year and • Cultural Competence and Inclusion:
ensuring council priorities would be in line
with Ferrara’s overall business objectives. • Built inclusivity into onboarding,
mentoring, career conversations,
Aligning Our DE&I Priority Areas and our workspace
Around Ferrara’s Business Objectives • Paired each DE&I Council member,
Next, we created six working councils, each including the CEO, with a “buddy”
assigned to one of the six priority areas noted to complete self-paced activities
below. Each working council was asked to to support their journey of cultural
leverage Six Sigma project management competence
methodology (and use the DMAIC cycle) • Launched our Sweet Pairs mentoring
to define, measure, analyze, and develop program, focused on personal and
solutions for their respective priority area. professional growth, network expansion,
and education
The teams committed to weekly meetings
and planning cycles with additional bi-weekly • Piloted inclusive leadership training
meetings to report progress to the DE&I for managers in partnership with our
department. Once per quarter, all members learning and development organization
of the council convened to share progress,
receive feedback, and update as needed.

Our DE&I Council Aligned to Business Objectives

People Product Purpose
Nurture an inclusive workforce with diverse experiences, Relate to and deliver on Live company values with
abilities, backgrounds, and perspectives the needs of increasingly intention in the diverse
diverse consumers, communities we serve
and partner with
diverse suppliers

1. Cultural 2. Metrics and 3. D&I in 4. Supplier 5. Philanthropy 6. Community
Competence and Reporting Production Partnerships Deploy our Engagement
Inclusion Provide Facilities Deepen diverse financial capital Leverage our
Drive cultural transparency Connect diversity partnerships to support a phil- intellectual
competence through workforce and inclusion through supply anthropic cause capital to support
through D&I measurement initiatives to chain to ensure with an annual skill and career
literacy, leader- to track repre- our production diversity in our Ferrara-wide development in
ship training, and sentation and facilities; foster vendor partners engagement/ the communities
sensitivity training set goals across opportunities for and integrity of giving campaign where we operate
our employee ERG participation suppliers
experience and career growth

29 // A Diversity Report for the Advertising/Marketing Industry