Page 30 - rr-2021-11-diversity-advertising-marketing-industry
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TREATING DE&I AS THE CRITICAL BUSINESS ISSUE IT IS
• Metrics and Reporting: • Using a rubric developed internally (now
• Published our workforce diversity data, considered an industry best practice),
internally and externally the team selected organizations based
on their mission statements, alignment
• Based on our results, created our first to our civic endeavors, and representa-
company-wide diversity goals bench- tion of our business resource groups
marked to best-in-class organizations
• Community Engagement:
• Working to accelerate our inclusive
hiring efforts with diverse hiring slates • Identified and worked with Lumity,
and more inclusive job language a local community partner that engages
underserved Chicago teens in transfor-
• Continuing to identify diverse succes- mational STEM experiences to prepare
sors with intention and address them for careers
systemic barriers in the organization
that affect people of color • Leveraged our intellectual capital
to support more causes in our
• Production Facilities: local community
• Conducted focus groups in our • Facilitated interview preparation and
production facilities to understand résumé reviews at Year Up, a program
the teams’ unique needs and began designed to launch careers for young
to establish goals adults in underserved communities
• Targeting opportunities for business
resource group participation In addition, 40 percent of our BRG leaders
• Fostering more opportunities for career participated in the DE&I council. They sup-
growth for front-line employees ported our transition from employee resource
(ERG) to business resource in 2021, bringing
• Supplier Partnerships: the groups closer to our business to participate
• Established a baseline of current in idea accelerators and connect to external
company spend with diverse suppliers organizations, and aligning each community
• Partnered with national and local to one or two brands to participate in an annual
organizations to establish the funda- brand review.
mentals of supplier diversity programs
Members of the DE&I Council further partnered
• Incorporated diverse supplier sourcing with business resource groups’ leaders for
into our procurement processes and special sessions in 2020 devoted to the events
standards
that were drastically changing our lives: the
• Philanthropy: pandemic, George Floyd’s murder, and the
• Developed relationships with national increased awareness in hate crimes against
and local partners to support our Asian Americans. All these things changed
diversity, equity, and inclusion strategy our vantage point and prompted new conver-
sations with one another. One of the outcomes
• Deployed our financial capital to support was to add a company value devoted to the
the group with an annual Ferrara-wide inclusion journey.
engagement/giving campaign
30 // A Diversity Report for the Advertising/Marketing Industry
