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TREATING DE&I AS THE CRITICAL BUSINESS ISSUE IT IS

Fulfilling our Values with a Positive Workplace Culture

We are Empowering

We equip, encourage and
trust our people to make the right
decisions and deliver results

We are Empathetic We are Agile
We embrace the unique We adapt quickly as a competitive
perspectives of others and build advantage and continuously strengthen
meaningful connections to foster our foundational structure and
inclusion processes

We lead with Integrity We are Collaborative
We are transparent, courageous, We work together to multiply our
and hold ourselves accountable to collective contributions and deliver
greater value for the company
do what’s right over what’s easy

The Power of Empathy We also learned that devoting the time, atten-
After focused conversations with our employees tion, energy, and rigor required to build and
and stakeholders, we added the new Ferrara maintain diversity produces measurable results.
company value, Empathy: the ability to see the Our job will never be finished; our goals and
world through another’s perspective. At Ferrara, strategy will continue to evolve as we hit our
we take Empathy one step further: we actively goals and tackle new challenges.
seek out and embrace different perspectives
to produce powerful, positive experiences. As a CPG company, we are in a unique position
to use our brand as a platform to step up and
What We Learned take a stance on social issues and topics that
After surveying our DE&I Council members, matter. Understanding who we are — as a
we found that 90 percent of them had a posi- brand and as a company — and why we’re
tive experience in the council and felt that being here helps us determine what to do. And that
a council member improved their leadership understanding begins at home, with our rich,
effectiveness by increasing self-awareness, diverse workforce.
enhancing leadership skills, and better equip-
ping them to manage difficult conversations. Diversity is growth — that will not change. And
neither will Ferrara’s deep commitment to it.

32 // A Diversity Report for the Advertising/Marketing Industry