Page 25 - FI Magazine

What’s Your Business Mission?

Businesses can’t function correctly without a given mission. The business mission statement is what
adds combustion to any well-oiled functioning machine. Companies that operate at a high level and earn
positive returns have structure, winning systems, excellent leadership, with a knowledgeable motivated
workforce dedicated to completing the mission at a high standard. The business mission statement is
the direction everyone in the company is moving towards and allows for an umbrella all in the company
to spread their wings and flourish within the brand. The simplicity of a business mission statement often
is left to the whin; either there wasn’t a mission statement created and or if there was one produced, it
isn’t used as a guiding principle as is relates to decisions and growth of the company.
The mission can’t be left unattended and needs cultivating to see the completion and success. Every
decision made will correlate with the mission statement and will line up with the business core values,
which is the foundation of the company. Staying the course of the mission sometimes gets
uncomfortable, but understanding where you would like for the company to be and the life you want to

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