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QUALIFICATIONS ADVERTISING MATERIALS
NEW YORK
PLATINUM
Advertising Budget Award of $1,000 Combined Insurance pays
or $2,000 for any month in which
DMs you earn $32,000 APV or more in ✔ ✔ ✔ ✔ ✔✔ ✔ ✔ 90%
Team Production
• $1,000 Budget: $32,000 Team Production of Ad Costs
• $2,000 Budget: $48,000 Team Production You pay 10% of Ad Cost
PLATINUM
Advertising Budget Award of $500 Combined Insurance pays
or $1,000 for any month in which ✔✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ 90%
SCs you earn $6,400 APV in Personal of Ad Costs
Production or more and at least
$16,000 in Team Production
• $500 Budget: $16,000 Team Production You pay 10% of Ad Cost
• $1,000 Budget: $24,000 Team Production
SUPER PLATINUM
Advertising Budget Award of $1,000 Combined Insurance pays
or $2,000 for any month in which
SAEs you earn $11,200 or more in APV ✔✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ 90/100%
• $1,000 Budget: 50% New Customers
• $2,000 Budget: 75% New Customers of Ad Costs
• 50% of Awarded Budget will be You pay 0-10% of Ad Cost
100% funded
PLATINUM Combined Insurance pays
Advertising Budget Award of $1,000 90%
or $2,000 for any month in which ✔✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
you earn $11,200 or more in APV
of Ad Costs
• $1,000 Budget: 50% New Customers
• $2,000 Budget: 75% New Customers You pay 10% of Ad Cost
AEs and AGENTS Advertising Budget Award of $250 ✔✔ ✔ ✔ ✔ ✔ ✔ 80%
GOLD
Combined Insurance pays
or $500 for any month in which
you earn $8,000 or more in APV
of Ad Costs
• $250 Budget: 50% New Customers
You pay 20% of Ad Cost
• $500 Budget: 75% New Customers
US CORE — WCS Achievement Club PROGRAM RULES ✔ ✔ ✔ ✔ ✔ 70%
SILVER
Combined Insurance pays
Advertising Budget Award of $150
or $300 for any month in which
you earn $6,400 or more in APV
of Ad Costs
• $150 Budget: 50% New Customers
You pay 30% of Ad Cost
• $300 Budget: 75% New Customers
1. Any Advertising Award funds which are not used within 6 months after the date they are awarded will expire.
2. Monthly APV requirements are based on a calendar month and on issued business.
3. Only a Second Month Persistency Rate of 85% or higher can qualify for prizes and awards.
4. In New York, the APV from the sale of life insurance policies will not be counted towards awards under the Stairway to Platinum program.
5. Individuals who voluntarily or involuntarily leave the company forfeit their rights to their Stairway to Platinum advertising budget upon termination.
To place an order, view your current STP balance, or find additional program details, log onto
If you have additional questions, call your Agent Service Center at (888) 971-5050
27 the PMA Portal and click on the STP Link under the Quick Link Section