Page 22 - MARINAOFTHEYEAR

what works for him. He reviews every service job to see if the company is making money. If
the job does not make money he breaks down the job and talks with the service technicians and
adjusts for the next time.

Pontoon rentals, boat club memberships, In/Out Service, Winter Storage and Wet Slip contracts
are also gauged on a year over year comparison. We know where the numbers are coming in
and set discounts accordingly. We learned with the Boat Club that even though we want
members to sign up in February they will not, they choose to wait until April/May. But our
Wet Slips and In/Out Service are a February/March sign up. There are different cycles for all
areas of the marina.

Profit Centers

WET SLIPS—40 slips on floating and fixed dock

GAS DOCK—gas, pump out, vacuum

IN/OUT SERVICE—120 dry slips in four warehouses on site

WINTER STORAGE—400+ winter storage boats

SERVICE CENTER—MCM/VOLVO Certified Technicians

SHIP'S STORE—Center of operations for the marina

*PONTOON & FISHING BOATS—15 pontoon boats, 10 fishing boats, 8,000+ Tourists

BROKERAGE SALES— since 1984

*BOAT CLUB—8 boats and 48 members

*denotes IMBC Best Profit Center Winner

Overall Income
2014—decrease: 6.9% (High Water with Lake Wide Minimum Wake Law, reduced gasoline & repairs)
2015 - increase: 14.3%
2016 - increase: 3.9%
2017 - increase: 8.9% (to date)

22