Page 3 - Swifty Impact Report Sept 2023

OBJECTIVE #2:

Build a library of educational resources to 1) highlight the value of PM donation 2) prepare
clinicians and caregivers to discuss donation with families and 3) create a quality indicator
formalizing the PM donation conversation as the standard of care for families.

OBJECTIVE #1:

Increase PM tissue donations by 15% annually using the GFAC Tissue Navigator program. CHANGING CULTURE: Nurture Not Coerce
We can get frustrated when clinicians don’t make asking families about PM donation part of their end-of-life
care. Our data shows only 1 in 5 families are approached by their clinicians. This year we advocated for
establishing quality indicators at GFAC institutions, requiring clinicians to ask. Wake up call…
we were failing to consider the clinician’s perspective!

Many clinicians have told us while aimed at improving healthcare delivery, quality
measures have had the unintended consequences of increasing administrative burden
and compromising quality of care. Remember when doctors used to look at their patients
rather than their computer screen?

A better approach is to educate and support clinicians. We have pivoted from quality
measures to developing a clinician coaching program with the aim that these amazing
humans will make the PM conversation a standard part of their end-of-life care plan.

This news is hot off the presses! Seattle The Oscar Goes To... Right Person, Right Spot
Children’s Hospital has just joined the Well, there is no Oscar but there are five new videos
GFAC network as a Regional Center of about PM donation that we’re putting
Excellence (RCE). Drs. Sarah Leary the finishing touches on! We’ll
and Nick Vitanza will be the Principal use these videos in nearly
Investigators and Jeff Stevens the
Tissue Navigator… what a team! every aspect of our
GFAC is strengthened by their outreach and advocacy,
Northwest location and reputation. from presentations at Nancy interviewing Dr. Michelle Monte
and Lisa Ward at SNO conference
conferences and divisional
rounds to social media Through the years, we have
and a brand-new section been astounded at how often
of our website we’re a need/challenge arises and
developing the right person mysteriously
specifically for appears ready to help (Michael,
supporting we know you have something to
clinicians. do with this!)
Three of the Enter Nancy Burnette Fowler, who has brought her
videos are decades experience in communication and videography
directed to work with us in developing our video tool kit. Film
specifically making is a collaborative art. Nancy conducted 17
for providing financial support to doctors. interviews with doctors, researchers, TNs and parents
to produce our video toolkit! and then sifted through hours of film creating many
drafts for each title as she patiently and expertly
worked with our team.
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