Page 72 - SCP Hub

“Run Your Account Like a Business” – Account Marketing

A plan that drives communication and demand generation:

ü Large events: SAPPHIRE, regional forums and local events

ü Content & Thought Leadership: via the newsletters, web, campaigns, social media
SCP SKILLS
ü Industry Advisory Councils, Industry/LoB Forums

ü SCP Industry Summit (internal)

ü Customer Facing JAM Sites

ü Global Sponsorships

ü References

ü Onsite 1:1 Events

ü Go-Live Events

ü Social Analytics

ü Design Thinking

ü Executive Briefing Center, App Haus, Labs

ü Social Corporate Responsibility

ü Custom Websites

ü Profiling

ü Inside Sales Support

© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ INTERNAL | Scott Schwartzman, SCP Global CoE