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“Run Your Account Like a Business” – Account Marketing
ü Drives Account Based Marketing - including GTM program, References,
Events, IBU participation, etc.
SCP SKILLS ü Drives Customer Attendance to Local, Regional, National, Global and Online
Events
ü Establishes a "Marquee Customer Reference" Program (Directs/Coordinates
Customer Reference Requests)
ü Manages Account Marketing Campaigns (email, phone, etc.)
ü Monitors News, Press Releases and other Media for Company & Industry
Developments
ü Directs/Coordinates Customer Reference Requests
ü Monitors ASUG Participation
ü Maintain Accurate Customer Contact Data in CRM
© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ INTERNAL | Scott Schwartzman, SCP Global CoE
