Page 418 - BSU Undergraduate-Catalog-2017-2019

Prerequisite(s): MKTG 231, ECON 212. This course is an analysis of the consumer in marketing situations as a buyer and user of products and services
and in relation to the various individual and marketing factors affecting his or her behavior. Topics include the basic foundations underlying
consumer behavior, such as economic, social, psychological, and cultural factors. The influence of marketing communications is also considered.
MKTG 334 SALESMANSHIP (FALL, SPRING) 3 CREDITS
Prerequisite(s): MKTG 231 or Permission of Instructor. This course is designed to acquaint the student with the problems that face the salesman in
each phase of the business cycle. The focus is on the principles of salesmanship, in general. A detailed study of retail selling, house-to-house
salesmanship, laying out territories, and sales force management.
MKTG 335 RETAILING (FALL Only) 3 CREDITS
Prerequisite(s): MKTG 231 or Permission of Instructor. This course is an exploration of the role of retailing in the marketing of consumer goods and
services. Course examines the dynamics, structure, and processes of retailing and the implications for retail marketers.

MKTG 337 ADVERTISING (FALL, SPRING) 3 CREDITS
Prerequisites: MKTG 231. This course focuses on the principles of advertising and a study of advertising. Special problems of small business concerns,
including appropriations and planning, will be discussed. Students prepare individual advertising campaigns for a new product or
service to be presented both orally and in writing.

MKTK 341 ENTERTAINMENT MARKETING (FALL only) 3 CREDITS
Prerequisite: MKTG 231. This is an introductory course which helps students develop a thorough understanding of the marketing concept and
theories through various entertainment events. The areas this course covers include basic marketing, target marketing and segmentation,
sponsorship, event marketing, promotions, sponsorship proposals, and entertainment marketing plans. This course also delves into the components
of promotion plans, sponsorship proposals and the key elements needed in operating successful entertainment events.

MKTG 350 FASHION MARKETING (SPRING only) 3 CREDITS
Prerequisite: MKTG 231. This course is designed to apply the four P’s of marketing (product, price, place and promotion) to the fashion industry.
Students will explore key marketing concepts including marketing segmentation, distribution, branding strategies as well as fashion behavioral and
customer relationship management theories.
MKTG 352 DIRECT MARKETING (FALL only) 3 CREDITS
Prerequisite: MKTG 231. The direct marketing course covers all major direct marketing media: direct mail, broadcast, print advertising, catalogs, co-
ops, telemarketing, and the use of different internet platforms in direct marketing such as e-mail, paid search and social networking. Students will
learn how online databases can be accessed for direct marketing purposes. Students will have hands on practice importing and exporting data,
merging and purging (duplicate) records using Access and learn basic concepts and challenges with data hygiene and unique identifiers. The
measurability and accountability of direct marketing and its relationship to segmentation-targeting & positioning and the 4P's is stressed including
excel based direct marketing math such as return on promotion calculations and setting up statistically valid tests.

MKTG 420 SOCIAL MEDIA MARKETING (SPRING only) 3 CREDITS
Prerequisite: MKTG 231. This course will address the introduction of social media, social media strategy and how it is being used to enhance the
relationships between organizations and their consumers. We will also explore how companies are using social media to enhance their brand,
image and sell their products or services
MKTG 430 MARKETING RESEARCH (FALL and SPRING) 3 CREDITS
Prerequisite(s): MKTG 231, ECON 351 and Senior Standing. This course focuses on the development of an understanding of marketing research
methodology. Emphasis is placed on the application of marketing research to practical situations and on the relation of marketing research to
management decisions.
MKTG 431 INTERNATIONAL MARKETING (FALL and SUMMER) 3 CREDITS
Prerequisite(s): MKTG 231, BUAD 351, ECON 341 or Permission of Instructor. This course is an in-depth study of an inquiry into the nature and
structure of marketing in a variety of environments. Emphasis is placed on formulation of policies and decision-making under the complex and
dynamic conditions of international business.
MKTG 432 PROCUREMENT MANAGEMENT (SPRING Only) 3 CREDITS
Prerequisite: MKTG 231. This course focuses on purchasing and materials management principles and practices; organization and functions in
materials management; determination of requirements, source selection, buying practices, policies; and ethics applicable to public administration.
MKTG 438 MARKETING STRATEGY (FALL and SPRING) 3 CREDITS
Prerequisite(s): MKTG 231, MKTG 430, ECON 351 and Senior Standing. This course focuses on the application of marketing principles to specific
marketing problems through case analysis, lectures, and reviews of current articles.

MKTG 463 SMALL BUSINESS MARKETING 3 CREDITS
Prerequisite(s): MGMT 101, MGMT 241, MKTG 231. An in-depth study of principles and issues related to the marketing if goods and services to
consumers or end users by entrepreneurial and small business firms. Topics emphasized include the marketing mix, marketing techniques, sales,
advertising, public relations, networking, as well as direct marketing. The influence of social media and social network (e.g. LinkedIn, Twitter,
Facebook) as powerful marketing tools will also be discussed.

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