Page 20 - A Level Portfolio Flipbook 2017

Samuel Poulton

Cartridge Buddy

The Cartridge Buddy is designed to address the problem of the length of time it takes to reload whilst

recreational shooting. It is also designed to marketed at the middle to higher end of the shooting

accessories market and to be marketed towards both genders and all age groups. The demographic of

people who visit the countryside and work in the city was also a target audience. The design of the

Cartridge Buddy was flat pack meaning that it is easily transported and takes up minimal space during

storage. It was also designed so that it would dispense shotgun cartridges when the shooter needed them

to reload. It was also designed to be at a comfortable and ergonomic height to pick the cartridges from.
Aesthetically it is very different to anything else similar in the market due to its transparent feature

means that it fits into the environment and is more environmental. It is also different from other products

in the same market because lots of the other products are attached to the body where as this sits

separately and has a higher market placement for it. It is placed higher in the market because it has a

boutique and rigid feel due to the design and due to the materials used being a high quality.