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(ตัวอยางบทคัดยอภาษาอังกฤษของวิทยานิพนธระดับปริญญาโท)

TITLE The Impacts of Operational Environment in the Globalization Era on

Organizational Change in Agricultural Products Exporting Companies of
Thailand

AUTHOR Miss. Orawan Wimonsuk

ADVISORS Assoc. Prof. Dr. Phapruke Ussahawanitchakit

and Dr. Tanachat Roaprasert
DEGREE M.B.A MAJOR Strategic Management

UNIVERSITY Mahasarakham University DATE 2009

ABSTRACT

At present, economics, politics, technology, society and culture are linked as the

world has no boundary between the country or it can be called “Globalization era”, the
exporting businesses especially agricultural businesses have to face with extremely different

operational environments. Therefore, they have to adapt and change themselves in order to

survive and compete with local and international markets. Thus, the researcher conducted a

study of the impacts of operational environment in the globalization era on organizational
change in agricultural products exporting companies of Thailand by collecting data from 257

Thailand agricultural products exporting companies managers obtained by the stratified

random sampling technique and using a questionnaire as an instrument. The statistics used
for analyzing the collected data were F-test, a correlation analysis, and a multiple regression

analysis.

The findings revealed that the exporting companies managers agreed with having

operational environment in the globalization era as a whole at a high level. When each
aspects are considered, the exporting companies managers agreed with having product

variety, changing standard of raw material, increasing technology support, increasing global

competition and changing skill level of worker at a high level while they agreed with

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