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                         having great  difficulty  estimating  aggregate  demand  and  having great  difficulty  in  distribution

                         at  a  moderate  level.  The exporting  companies  managers  agreed  with  having  organizational

                         change  as a  whole  and  in  each  of  these  aspects  at  a  high  level ; demise  of  command-and-

                         control,  emphasis  on  teamwork,  pre-eminence  of  technology,  embraces  of  networking  and
                         new  work  process.

                                 The  agricultural  products  exporting  companies  managers  with  different  type  of

                         products,  operating  time,  annual incomes,  numbers  of  employee,  agreed  differently  with
                         having  operational  environment  in  globalization  era (p < 0.05).  And  the  agricultural products

                         exporting  companies  managers  with  different  operating  time, annual incomes,  numbers of

                         employee  agreed  differently  with  having  organizational  change (p < 0.05).

                                 The  impacts  of  operational  environment  in  the  globalization  era  had  relationships
                         with  and  effects  on  organizational  change.  When  each  aspects  were  considered,  the

                         following  were  found:  (1)  The  operational  environment  in  the  globalization  era  in  terms  of

                         product  variety  had  positive  relationships  with  and  effects  on  embraces  of  networking,  new
                         work  process  and  pre-eminence  of  technology.  (2)  The  operational  environment  in  the

                         globalization   era  in   terms  of   difficulty  estimating   aggregate  demand   had  positive

                         relationships  with  and  effects  on   organizational  change  in  terms  of  embraces  of  demise  of
                         command-and-control,  embraces  of  networking,  new  work  process  and  pre-eminence  of

                         technology.  (3)  The  operational  environment  in  the  globalization  era  in  terms  of  increasing

                         technology  support  had  positive  relationships  with  and  effects  on  organizational  change  in
                         terms  of  demise  of  command-and-control,   new   work   process   and   pre-eminence   of

                         technology.  (4)  The  operational  environment  in  the  globalization  era  in  terms  of  having great

                         difficulty  in  distribution  had  positive  relationships  with  and  effects  on  organizational  change

                         in  terms  of    demise  of  command-and-control  and  emphasis  on  teamwork.
                                 In  conclusion,  the  operational  environment  in  the  globalization  era  effects  on

                         organizational  change.  The  results  of  this  study  could  be  used  for  applying  in  adaptation,

                         leads  to  survival  in  fluctuated  environment.  In addition,  this  contribution  is  also  for  internal
                         improvement  of  a  firm  that  aims  to  build  up  capability  in  competition  and  sustain

                         competitive  advantage  over  the  local  and  international  competitors.









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