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                (ตัวอยางสารบัญ)

                                            TABLE OF CONTENTS


               Chapter                                                                     Page


                 I    INTRODUCTION     ...................................................................................     1

                     Overview     .............................................................................................     1
                     Purposes of the Research     .....................................................................     4

                     Research Questions     ..............................................................................     5
                     Scope of the Research     ..........................................................................     5

                     Organization of the Dissertation     ...........................................................     7


                  II    LITERATURE REVIEW AND CONCEPTUAL FRAMEWORK     ..........     8

                        Theoretical Foundations     .......................................................................     8
                        Relevant Literature Review and Research Hypotheses     .......................     11

                        Summary     ...........................................................................................     38


                 III    RESEARCH METHODS     ....................................................................     45

                        Sample Selection and Data Collection Procedure     ...............................     45
                        Measurements     ....................................................................................     47

                        Method     ..............................................................................................     53
                        Summary     ...........................................................................................     57



                 IV    RESULTS AND DISCUSSION     ..........................................................     64
                      Respondent Characteristics     ................................................................     64

                      Hypothesis Testing and Results     ..........................................................     66


                 V    CONCLUSION     ....................................................................................     90
                      Contributions     .....................................................................................     92

                      Limitations and Future Research Directions     .......................................     95









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