Page 18 - 12 Weeks To Freedom Guidebook

And of course, if you have a brick and mortar business, or you are a business professional (use
Public Figure) or a musician (Fan Page) those all should be its OWN page.

If you are in the Crypto, Forex, Binary, Stocks niche, and do more than one of these, including
MLMs, or training programs, only 1 page is needed for these, and again, use the SERVICES to
show your LEADS their options!

BUSINESS PAGE vs. FAN PAGE

Many (especially people in MCA) train you to create a Fan Page because it will automatically
invite all your Facebook friends to your page, thus giving your WAYYYY more instant likes. I
prefer to NOT do this strategy. LIKES and FOLLOWS are important, but in the words of Gary V,
you should compare your VALUE and SUCCESS to those things.

I truly think a Fan Page is great for musicians and artists! PERIOD!

*FOLLOW THE BUSINESS PAGE SET UP VIDEO IN THE TRAINING TO GET YOUR PAGE STARTED*
This will also be covered in the video, but I want to go over the top 10 MOST important aspects
of your Facebook Business Page

1. Profile Photo – It needs to be captivating, spark curiosity, but also reflect your BRAND or
your PRODUCT (LOGOS go great here, if you have one) Within that picture you should
add a DESCRIPTION, something that will make the LEAD want to look more, or even
message you! This will be based on your product, or service! Use 2 relevant #hashtags
and tag 2-3 industry leaders in your niche or industry.
2. Cover Photo – A professional or semi-professional video can REALLY bring in some
traffic, but if you are just starting out, your logo, or maybe a picture of you, in your
environment with some contact info is very powerful (examples shown in training) and
just like in the profile photo, add a description, 2 hashtags and tag 2-3 leaders.
3. Your demographic in the SETTINGS section. Based on your research in the BRANDING
section, you should have an idea of WHO your audience is, WHERE they live, and HOW
old they are! RIGHT?
4. ABOUT section- FULLY filled out! In a professional way (remember we are treating this
like a REAL business because it is) tell Facebook about your business. It’s the WHO,
WHAT, WHEN, WHY and HOW. Who are you, What are you offering, Why are you doing
it, and Why should they do it, How can it be done & how will you help them, and the
WHEN (notice I did this last), when can be the when YOU decided to make that “leap”,
transparency is so key, if you look at my biography, I mention the WHEN and WHY I
started online, and MANY can RELATE to YOUR story, thus creating TRUST! Add your
website, your other social media links, phone number, offer what are you involved in, if
you have accomplished anything without your opportunities, etc. You can make it as
personal as you want, or not, it’s based on your own preferences also your industry and