Page 29 - 12 Weeks To Freedom Guidebook

That nearly names all industries, but these 15 seem to have the greatest impact using IG!

Instagram- The First Steps

Here are the first 5 things you MUST do after creating your Instagram Account (minus the
upgrade and Facebook link)

1. Use your BRAND name (if it’s taken, do a small variance)
2. Use LOGO (if you have one) as photo, if not, a highly provoking/evoking one to spark
curiosity
3. NAME- Use your Name but add your MOTTO or something STRONG (see IG profile
section for examples)
4. Description SHOULD NOT include #hashtags, it doesn’t rank or matter, but your
description SHOULD include emojis with KEY points that describe you or your business
5. Bitly link to your Facebook Business Page, Capture Page, or another link you want to
send them to.

Content - Hashtags - Tags – Times

I suggest, based on your business and target audience you pick from 3 different themes to stick
with on your IG account

Theme 1- Strictly MEMEs, Inspirational Quotes (Check @millionairementor)

Theme 2- Strictly your OWN content, lifestyle, day in the life type deal, or IF you are advertising
a product or ecommerce store various pictures and videos of the product(s), like print ads, or
using actual product (see CONTENT section for more in depth ideas)

Theme 3- Mix of MEMEs, and OWN content, but with a pattern that is highly appealing to your
audience (see IG Content Section for examples)

Consistency is SO important on Instagram.

Posting AT LEAST 1x per day is MANDITORY! Posting up to 3x per day will OPTIMIZE your
results.

Again, the CONTENT section of this guidebook will go over WHAT to post, but in this section we
will just be going over the techniques to GROW and SCALE your audience!