Page 26 - 12 Weeks To Freedom Guidebook

Grant Cardone says it beautifully,

“You don’t lose a sale at the end, you lose a sale at the beginning”, let that marinate for a
moment!

In addition to that quote, it also takes a person 5-7 times to see something before making a
purchase! The more you genuinely CARE for your LEAD, and treat them like a real person,
BECAUSE THEY ARE, the more trust you gain faster, and the less you’ll have to deal with the
whole, “how can I sell something I don’t have proof of sales with”

This is a common question I get with my trainings, “well if I just got started how can I show
them proof it works, or it pays”

First off, DO NOT LEAD with the money making aspect unless that is what the LEAD is leading
you towards. Always lead with the technology, with the benefits, with the IMPACT and
CHANGE it will make on a person’s situation. Your leads will have a harder time saying NO,
when you have offered them the SOLUTION to the problem they have struggled with!

As you are growing and nourishing your NEW friends, reconnecting with old friends, your
personal page should display what the industry calls “ATTRACTION MARKETING” or lifestyle.
Even though it’s your personal page we have been covering, you leverage your personal page to
grow your BUSINESS PAGE AUDIENCE, while also building your business page.

So, posting on your business page and sharing to your personal page is KEY, but will be covered
in the CONTENT section!

When carrying on conversations, ask QUESTIONS! Why? Because we live in a society where
everyone is always talking about themselves. And how can you KNOW if you have something
they need if you are doing all the talking!

***SALES TIP, to be the BEST sales person, only SELL to people what they NEED***

Now, eventually, your business or their business will come up in the conversation! Listen again
to their business(es) and ask them how they market it! Chances are they are either pretending
they are satisfied with their results, or they are jaded and looking for a solution! This is your
time to OFFER THE SOLUTION.

The other MAJOR mistake made in sales on any platform, is NOT ASKING FOR THE SALE!

If you can relate to the LEAD, mention that, tell them a story about how that use to be you,
before <insert opportunity> but ONLY if it’s true.