Page 27 - 12 Weeks To Freedom Guidebook

***And on a side note, as your business grows through these 12 weeks, your Facebook, and
other social media platform methods will become more automated, perhaps to the point, if you
chose, that you won’t even have to use your personal page anymore for new leads***

Now your first 2 weeks you should be fully focused on developing your Facebook Business Page,
scheduling posts, inviting friends etc.

 CHECK THE 12 Weeks To Freedom Day/Weekly Break Down Check List

Compound Effect is KEY! Again, keep in mind TIME ZONES, what are people doing when ALL
OVER THE WORLD!

Based on your budget to begin with, I suggest waiting on running Facebook Ads. There are a
few reasons for this and they are as follows:

1. If you do not have a capture page and auto responder created you will be working
harder than you need to
2. You want to establish a brand, with LIKES, FOLLOWERS, and REVIEWS
3. Creating a core ORGANIC following will allow your initial circle or supporters to create a
strong sense of trust that will have your COLD/WARM leads your ads will brings to you
trust you even more!

The EXCEPTION? ECOMMERCE, Shopify and Amazon stores need Facebook Ads to drive traffic
in a highly competitive niche!

Check the Facebook Ads Section and Video Training Section to learn the proper ways to create
EFFECTIVE and PRODUCTIVE Facebook Ads!

Closing out the Facebook section of Social Media 101, remember YOU and YOUR story and
YOUR daily life is what will SELL, NOT the product.

There is a famous saying in this industry,

“People don’t buy into products, people buy into people”

It is beyond IMPORTANT to be honest, authentic, and transparent, as scary as that can be, you’ll
will receive in the long run a stronger core audience, and a reputation that will have you
continuing to grow your business and bank account for years to come!

If you have FEARS, DOUBTS, INSECURITIES, social media is a beautiful platform to reach other
people going through the same issues, hoping, and wishing to not feel alone. One of the
biggest things I have learned online in the past 5 years, is when I am JUST ME, raw and open,
MORE people respond with positivity and respect!