Page 10 - TJFR Playbook as of 8.2i8.19

Brand Ambassador Duties

As a Brand Ambassador, you will be expected to represent AARP in a pleasant and professional
manner at all times.

Booth Shift: Please arrive for staff meeting, site walk through, and booth set up. Your meeting
location is the AARP booth on the showroom floor. AARP staff volunteers report at
11:00 A.M.

FRIDAY, AUGUST 30, 2019 - 8:30 A.M. - 7:00 P.M.
SATURDAY, AUGUST 31, 2019 - 8:30 A.M. – 7l00 P.M.
SUNDAY, SEPTEMBER 1, 2019 - 9:30 A.M - 5:00 P.M.

Cell Phone Use: Cell phone use is prohibited during activation and inside the booth. Please
make any necessary calls during breaks or lunch.

Your duties will include the following assignments:

Booth Activation:
1. Set up and break down booth daily.
2. Display premiums and literature; keep booth area clean and presentable throughout
activation.
3. Engage booth guests and encourage participation with voter pledge cards.
4. Distribute prizes to winners.
5. Distribute AARP literature to guests.
6. Answer any questions regarding AARP benefits, services and membership program.
7. Familiarize yourself with AARP member benefits.
8. Restock premiums and literature from storage throughout the activation.
9. Other required tasks as determined to ensure activation is successful through the
weekend.

Brand Ambassador Dress Code

Brand Ambassadors will be provided red or white AARP-branded polo to wear each day of the
event activation.

Please make sure that shirt is tucked in at all times.

Please wear black slacks.

Please also wear comfortable shoes for standing and walking.

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