Page 7 - TJFR Playbook as of 8.2i8.19
P. 7

Exhibit Social Media Activation Plan
          Social Media Hashtags
          •   #TOMJOYNERFAMILYREUNION
          •   #AARPINOURCOMMUNITY
          Facebook: https://www.facebook.com/TomJoynerMorningShow
          Twitter: @TJMShow
          Instagram: @FlyJockTomJoyner
          Event App Link   - http://bit.ly/1puzTyE
          #AllstateTomJoynerFamilyReunion

          Event Social Media – IOne on site Saturday; MAE to send pic to IOI Friday and Sunday
          •   Photographs – with Talent
                 •    August 31, 2019 – Kim Cole Meet & Greet – 2:30 P.M. – 3:30 P.M.. – Location:  Booth 129


          Photo Shot List:
          • Shots of conference attendees engaging at the AARP lounge area, such as:
                 o Dance contest
                 o Candid and posed shots of high-ranking members with AARP staffers and talent
                 o Candid shots of lounge attendees engaging with each other and doing AARP lounge activities
                 o Shots of people near AARP branded collateral (i.e. t-shirts, buttons, etc.)
                 o Individual photos of speakers/celebrities
                 o Group photos
                 o Scenic shots, showing event signage and general view of the scene
                 o Short videos of speeches/activities


































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