Page 15 - NFRCAnnualReport2017

What We Do continued

and staff will continue working in 2018 to
determine the feasibility of using the NFRC staff also represented members’
proposed solution for a revised program. interests at:

NFRC Industry and Attachments Energy Ratings Council
(AERC)
Consumer Outreach Insulating Glass Manufacturers
Association (IGMA)
At NFRC, we do more than just rate American Architectural Manufacturers
the energy performance of fenestration Association (AAMA)
The more effectively products. Our work improves lives by The Colorado Chapter of the ICC
we collaborate, the contributing to greener, healthier homes Educational Institute
better we serve our and buildings. We know because our Southcentral Partnership for Energy
Efficiency as a Resource (SPEER)
outreach touches a wide range of
stakeholders, improve stakeholders in the public and private Better Buildings Seminar
our reputation, sectors. Energy Codes Conference
and increase our Throughout 2017, NFRC staff met with
relevance. representatives from several government The NFRC also supports its members by
engaging consumers; after all, consumers
agencies, most notably the U.S. Department
of Energy (DoE) and the Environmental keep our members in business. Staff
Protection Agency (EPA). These outreach undertook the development of a more
efforts serve to strengthen our programs consumer-friendly website. This was
and ensure that participants in ENERGY complemented by a grant from Google,
®
STAR are meeting the requirements of providing $120,000 worth of online
the program. promotion. Additionally, we created a
promotional YouTube video. Combined,
these two initiatives increased our web
traffic to the highest level in our history.

Massive Increase in Web Traffic

March 1– March 1–
December 31 December 31
2016 2017 Increase

Sessions Sessions 96,406

15,790 112,196

Users Users 64,955

10,581 75,536

Page Views Page Views 227,516

24,972 252,488

success through intention 15