Page 16 - NFRCAnnualReport2017

What We Do continued

Our Label

Consumers Program Retailers
Participants

Compare Educate
products Third-party customers
before certification at the point
making a gives of purchase
purchase consumers

peace of
mind

These metrics are important because
they tell us that we understand our
customers and show our ability to create
alignment between what we offer and
what they are trying to accomplish. The
metrics tell us we are reaching our
customers more effectively than ever
before and that they are benefitting from
the information we provide.

One of the greatest values NFRC provides
is empowering consumers to compare
specific energy performance features so
they can choose the windows, doors, and
skylights that will make their homes more
comfortable and energy efficient.

Throughout 2018, NFRC will continue
making strategic choices about when
and where to take action. One of our most
important goals will be making our ratings
more meaningful to consumers by
rethinking what kind of product information
is provided and how. Our rating label is
critical to members’ success; it reaches
consumers through multiple and
complementary channels.
success through intention 16